The film is also available on Amazon Prime Video. However, the theatrical release did not happen the film was instead released as a direct-to-video film on 6 March 2015, via Cheran's C2H (Cinema2Home) initiative. Cheran added that by releasing the film across all media on the same day, piracy could be curbed. Cheran revealed that the film would be released on Internet, DVD and satellite, on the same day of its theatrical release. Students were asked to visualise and use their creativity to enact the songs of JK Enum Nanbanin Vaazhkai without knowing the film's story. As part of the promotion Cheran initiated a project named JK Fest 2013, in which college students from Tamil Nadu could participate. Sharwanand had dubbed for his character in Tamil. Behindwoods wrote:"There are moments of classic GVP, but could have done with few more". Predominantly duets and only one solo to speak of, the album will certainly be a popular favourite among all". Indiaglitz wrote: "Funky, rocking and melodious, the album has everything that the youth these days want to listen to. Milliblog wrote: "Cheran’s last film as director – Pokkisham – had fantastic music from Sabesh Murali the move to GV Prakash Kumar produces underwhelming results". The film's score was composed by Siddharth Vipin who also composed three additional songs for the film. The album was released by Cheran's music company Dream Sounds Digital Solution on 15 September 2013. Muthukumar, Yugabharathi, Madhan Karky, Cheran. The soundtrack features five songs composed by G.
Soundtrack JK Enum Nanbanin Vaazhkai / Rajadhi Raja Prakash Kumar as himself in "Who is JK" (Tamil version only) VTV Ganesh as a wedding guest (Tamil version only).Paartha, Thothathri's twin brother (Tamil version only).Prakash Raj as Rudhratchagan (Tamil) / Rudraksha (Telugu).Nithya is shown to be running the business and living with memories of time spent with her best friend JK. In the end, JK leaves the responsibilities of business and his family to Nithya and goes off to the USA (where he would likely die because of his illness). However, JK does not tell this to anyone but Nithya. This makes him realise the importance of life, and he decides to make his family happy and make sure that they have enough money before he dies. JK has only a couple of years left in his life. After the party, the gang meets with an accident, resulting in Ravi's death and a serious head injury for JK. Ravi comes from a very poor background, and his family is dependent on him. When JK and friends were planning to go for the New Year Party, Ravi also wants to go with them and becomes a good friend of JK. Later, the reason for change in JK's behavior is explained. Together, JK, Nithya, and their friends go on to become very successful with multiple projects. For this, he also ropes in help from his school friend Nithya ( Nithya Menen). This becomes JK's first business venture. He also suggests that about 150 other flats in his apartment complex would also appreciate this service. Upon returning, bank manager appreciates their work and tells JK and his friend that it would be very helpful if they could help clean homes regularly. As they had to wait for the bank manager to come, JK and his friend notice that the house is not well-maintained and take on the job to organise it. In attempts to start business, he goes to meet a bank manager at his home. He has goals such as getting his two sisters married and ensuring that his brother gets good education. He is shown to make business models with an aim of earning a lot of money in a short period of time. Two years later, JK is shown to be a changed person – very invested in developing, earning money and taking care of his family.
They all plan on going for a New Year Party. At work, he has a group of friends with similar interests. Instead, he is obsessed with chatting on Facebook, partying, and passing time with friends. Jayakumar ( Sharwanand), commonly known as JK, is a mid-20s man who does not care about family.